Brand Management

6 semesters: 180 ECTS or 7 semesters: 210 ECTS - Berlin

Successful advertising campaigns shine a spotlight on brands, infuse products with a distinctive personality, and resonate deeply with their target audience. With the Brand Management degree program at Macromedia University of Applied Sciences, you can master the art of crafting unforgettable campaigns that leave a lasting impact.

Business Management

6 semesters: 180 ECTS or 7 semesters: 210 ECTS - Berlin

Globalization and digitalization are transforming every aspect of modern business, including the relationships between manufacturers, retailers, service providers, and consumers. Navigating these changes demands intelligent, high-level management to harness the opportunities and overcome the challenges they bring.

Fashion Management

6 semesters: 180 ECTS or 7 semesters: 210 ECTS - Berlin

Fashion has transcended the catwalk, driven by influencers, fashion bloggers, and the rapid digitalization of the industry. Meanwhile, fashion companies face growing challenges, including the pressing demand for sustainability.

Management

6 semesters: 180 ECTS or 7 semesters: 210 ECTS - Berlin

To thrive in today’s digital, mobile, and globalized world, you must master its dynamics. The Business Administration Management degree program equips you with everything needed to succeed as a future-ready manager: robust digital skills, a strong foundation in business administration, and nine specializations to tailor your career to your unique goals.

Media Management

6 semesters: 180 ECTS or 7 semesters: 210 ECTS - Berlin

Whether print or digital, smartphone or TV, digital media are now ubiquitous and increasingly crucial across all industries. As a media manager, your expertise will empower you to shape brands, innovate within digital media, and explore exciting opportunities in the music business.

Media and Communication Management

6 semesters: 180 ECTS or 7 semesters: 210 ECTS - Berlin

The influence of media is inescapable, and the potential it offers to businesses is immense. Skilled media managers understand how to leverage formats, channels, and digitalization to drive effective communication.The media degree program equips you with all the essential tools to launch your career in the industry.

Music Management

6 semesters: 180 ECTS or 7 semesters: 210 ECTS - Berlin

Digitization has revolutionized the music industry, opening up exciting new career opportunities for young managers.If you're passionate about music and eager to drive the digital transformation of the industry, the Music Business degree program at Macromedia University of Applied Sciences is the perfect fit for you.

Brand Management

4 semesters: 120 ECTS 3 semesters: 90 ECTS - Berlin and Munich

From A for Apple to Z for Zalando, brands shape our purchasing decisions, evoke strong emotions, and are crucial to businesses across all sectors. In the Master’s program in Brand Management, you will learn innovative strategies to build and manage powerful brands in an era of digital transformation.

Business Management

4 semesters: 120 ECTS 3 semesters: 90 ECTS - Berlin and Munich

The digital transformation is reshaping our economy like never before, making competent business management more crucial than ever. The Master’s program in Business Management provides you with comprehensive preparation for a leadership role in the industry of your choice.

Design Management

4 semesters: 120 ECTS 3 semesters: 90 ECTS - Berlin and Munich

Creative design is truly inspiring, but to craft an exceptional product, it’s essential to seamlessly integrate design, marketing, and project management. Design Management plays a pivotal role in this process, and in the Master’s program at Macromedia University of Applied Sciences, you will explore all its dynamic aspects.

Digital Media Business

4 semesters: 120 ECTS 3 semesters: 90 ECTS - Berlin and Munich

Are you captivated by the endless possibilities of eCommerce and eBusiness? The Digital Media Master’s program is the perfect fit for you. Dive into the world of cutting-edge technological innovations and build a strong foundation for your career in the digital era.

Media and Communication Management

4 semesters: 120 ECTS 3 semesters: 90 ECTS - Berlin and Munich

No other sector is experiencing digital transformation as quickly as the media industry. To stay ahead, it’s not just media companies that require highly skilled management; other industries, such as marketing, media planning, and PR, must also be strategically positioned. Your Master’s program provides the ideal preparation to thrive in this dynamic landscape.

Music Management

4 semesters: 120 ECTS 3 semesters: 90 ECTS - Berlin

If your dream is to organize concerts, develop artists, and manage bands, the Master’s degree program in Music Management is your perfect fit. At Macromedia University, we place special emphasis on the latest digital trends, including streaming and social media, preparing you for success in the modern music industry.

Strategic Marketing

4 semesters: 120 ECTS 3 semesters: 90 ECTS - Berlin and Munich

What do marketing strategies look like when the goal isn’t just a quick sales boost, but sustained long-term success? The Marketing Master’s program at Macromedia University of Applied Sciences combines theory and practice to teach you the essentials of strategic marketing in today’s world, with a strong focus on the role of digitalization in driving success.

MBA Data Analytics

4 semesters: 120 ECTS 3 semesters: 90 ECTS - Berlin and Munich

If numbers are your passion, the MBA with a specialization in Data Analytics is the perfect choice for you. This part-time program will equip you with the expertise to become a data specialist, opening doors to career opportunities across industries such as e-commerce, insurance, and banking.

MBA Marketing

4 semesters: 120 ECTS 3 semesters: 90 ECTS - Berlina and Munich

Have you been in the workforce for a while and are ready to take the next step? The Marketing MBA prepares you for challenging roles in agencies, public institutions, or companies. Alternatively, if you aspire to entrepreneurship, this program provides the tools you need to become your own boss.

MBA Master of Business Administration

4 semesters: 120 ECTS 3 semesters: 90 ECTS - Berlina and Munich

Have you accumulated a few years of professional experience and are now ready to give your career a significant boost? The MBA program at Macromedia University equips you with the skills and knowledge to excel in demanding, high-profile senior management roles.

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Brand Management

Business Management

Fashion Management

Management

Media Management

Media and Communication Management

Music Management

Brand Management

Business Management

Design Management

Digital Media Business

Media and Communication Management

Music Management

Strategic Marketing

MBA Data Analytics

MBA Marketing

MBA Master of Business Administration